Tool for increasing Customer Lifetime Value of the Crypto & Forex trading platform
ViableTrad
ViableTrade is a crypto and forex trading platform. Its main purpose is to facilitate the trading of cryptocurrencies for other assets, including digital and fiat currencies.
Based on the parameters, they get a forecast chart, an estimated probability of failure and suggested ways to reach the target sharp ratio.
For building this tool we've collected a lot of data and created a robust model. Our team has gathered and analyzed a large number of trading strategies as well as markets in which they are applied. We used statistics and methods for the financial modelling process.
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Many traders lose interest and take a break when facing a failure. Our client was looking for ways of improving customer engagement and lifetime value on their platform. It was decided to add a forecasting tool that checks a trader's strategy for vulnerability.
Business challenge
Solution
The forecasting tool has been implemented as a widget in the user profile and works as a trades simulator. The user can set certain parameters:
timeframe;
deposit;
number of trades;
average take profit;
average stop loss;
target sharp ratio.
Results obtained
We've created the tool which checks trading strategies for vulnerability. It helps the exchange predict how soon a client will leave the platform with such a trading approach to show the way to improve trading strategy.
Our client's team used our solution for data visualization and fast-testing hypothesis in the space of an alpha generation. The platform is currently integrated into a bigger industry giant, which brings incredible results.
screenshots
3 month
Duration:
Australia, Estonia
Country:
2019
Launch date:
Techstack:
Next.js
React
Matplotlib
Plotly
Pandas
NumPy
Python libs
JavaScript